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Course Curriculum

A structured approach to Data Science And Machine Learning

Digital Marketing and Analytics Curriculum
Module 1: Introduction t
Digital Marketing
- Overview of Digital Marketing Fundamentals
- Key Channels: SEO

Social Media

Content Marketing

Email Marketing

and PPC
- The Digital Marketing Funnel and Customer Journey
Module 2: Social Media Marketing
- Social Media Platforms: Facebook

Instagram

Twitter

and Emerging Channels
- Building a Social Media Strategy and Content Calendar
- Social Media Advertising Basics and Targeting Options
- Engagement Metrics and Tracking Performance
Module 3: Search Engine Optimization (SEO)
- Introduction to SEO: On-page

Off-page

and Technical SEO
- Keyword Research and Optimization Techniques
- Content Marketing and SEO Synergy
- SEO Tools and Analytics: Google Search Console

SEMrush

and Ahrefs
- Measuring SEO Success
Module 4: Content Marketing
- Developing a Content Strategy and Identifying Target Audiences
- Content Creation: Blog Writing

Video

Infographics

and More
- Content Distribution Channels and Engagement Tracking
- Building Brand Awareness and Authority with Content Marketing
Module 5: Email Marketing
- Fundamentals of Email Marketing and List Building
- Writing Effective Subject Lines and Crafting Engaging Emails
- Segmentation

Personalization

and Automation
- A/B Testing and Email Analytics
- Best Practices for Increasing Open Rates and Conversions
Module 6: Pay-Per-Click (PPC) Advertising
- Introduction to PPC: Google Ads and Social Media Ads
- Keyword Bidding Strategies and Budget Management
- Designing Effective Ad Copy and Visuals
- Understanding Quality Score and Ad Rank
- Tracking Conversions and Optimizing Campaigns
Module 7: Analytics and Data-Driven Marketing
- Basics of Marketing Analytics and Key Performance Indicators (KPIs)
- Google Analytics Setup and Implementation
- Social Media Analytics: Facebook Insights

Instagram Analytics

LinkedIn Insights
- Data Analysis Techniques for Improving Campaigns
- Interpreting Data and Adjusting Strategies Based on Insights
Module 8: Advanced Analytics and Tracking
- Implementing Conversion Tracking and Goal Setting
- A/B Testing and Multivariate Testing for Optimization
- Attribution Models and Customer Journey Mapping
- Predictive Analytics for Forecasting Performance
- Building and Interpreting Custom Reports
Module 9: Marketing Automation
- Introduction to Marketing Automation Platforms
- Lead Scoring and Nurturing Strategies
- Creating Automated Campaigns and Customer Journeys
- Integrating Analytics with Automation for Targeted Marketing
- Best Practices in Marketing Automation
Module 10: Final Project and Capstone
- Designing a Comprehensive Digital Marketing Strategy
- Hands-on Project: Develop a Real-World Campaign with Defined Objectives and KPIs
- Analyzing and Presenting Results
- Building a Portfolio and Job-Ready Skills for Digital Marketing

📄 Download Curriculum ☎️ Talk to Expert

Success Stories

From our graduates who transformed their careers

Shankargouda Tegginmani

Data Scientist, Accenture

"Shankar is a data Scientist with 14 Years of Experience. His current employment is with Accenture and has experience in telecom. healthcare, finance and banking products."

Andrew Labeodan

Data Scientist, Centrica

"Andrew is a data Scientist with 14 years of experience. His expertise spans healthcare and Energy Utilities, and he's renowned for successfully implementing data analytics in oncology."

loannis Petridis

Data Scientist at KLDiscovery

"loannis Petridis is Data Scientist with 9+ years of experience, currently working in KLDiscovery. He has a deep passion in apply lean Data Science and Machine Learning solutions to solve business problems and deliver impactful and innovative products."

Adedolapo Ogunlade

Data Scientist at Kaggle

"Adedolapo is a seasoned Data Scientist at Kaggle, specializing in Machine Learning, Statistical Analysis, Data Visualization, and Data Science."

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Course Curriculum

**Digital Marketing and Analytics Curriculum**Module 1: Introduction tDigital Marketing - Overview of Digital Marketing Fundamentals - Key Channels: SEO

Social Media

Content Marketing

Email Marketing

and PPC - The Digital Marketing Funnel and Customer Journey Module 2: Social Media Marketing - Social Media Platforms: Facebook

Instagram

LinkedIn

Twitter

and Emerging Channels - Building a Social Media Strategy and Content Calendar - Social Media Advertising Basics and Targeting Options - Engagement Metrics and Tracking PerformanceModule 3: Search Engine Optimization (SEO) - Introduction to SEO: On-page

Off-page

and Technical SEO - Keyword Research and Optimization Techniques - Content Marketing and SEO Synergy - SEO Tools and Analytics: Google Search Console

SEMrush

and Ahrefs - Measuring SEO Success Module 4: Content Marketing - Developing a Content Strategy and Identifying Target Audiences - Content Creation: Blog Writing

Video

Infographics

and More - Content Distribution Channels and Engagement Tracking - Building Brand Awareness and Authority with Content MarketingModule 5: Email Marketing - Fundamentals of Email Marketing and List Building - Writing Effective Subject Lines and Crafting Engaging Emails - Segmentation

Personalization

Instagram Analytics

Doubt Clearing

Interactive Sessions

4.9/5

Student Rating

Industry

Recognized Certificate

Practice

Hands-on Exercises

Success Stories

Shankargouda Tegginmani

Andrew Labeodan

loannis Petridis

Adedolapo Ogunlade

Available Batch Sessions

Meet your Mentor

Shobhit Raizada